Increasing customer expectations, stiff competition, and technological advancements have forced tyre manufacturers to rethink their strategies. Notably, consumers are no longer satisfied with traditional tyre designs as other car parts continue to evolve. Luckily, contemporary designs are transforming the automotive industry and how customers perceive tyres. This post highlights tyre trends that fleet managers should watch out for.

Product as a Service

For a long time, manufacturers have sold tyres as a product since buyers become owners upon purchase. However, the model is gradually changing since some tyre manufacturers have realised they can sell tyres as a service and not a product. By offering tyres as a service rather than a product, manufacturers target large fleets such as logistics companies.

In this model, a tyre manufacturer retains ownership of tyres and fleet owners only pay for the use per kilometre or monthly, depending on the agreement. Additionally, tyre maintenance is a manufacturer's responsibility, which is a welcome reprieve for fleet operators. However, tyre manufacturers and customers need to exchange critical and extensive data on tyre usage, maintenance, and other aspects for the model to work. Nevertheless, the shift allows fleet managers to select tyres that guarantee high productivity at pocket-friendly rates.

Smart Tyres

Today, everything from home appliances to the clothes you wear seems to be smart. Tyre manufacturers have taken a cue and are producing wheels that can talk to you the same way a smartwatch or a thermostat does. The rise of smart cars has pushed this trend, and the experience could not be any better. For example, the dangers of driving with underinflated tyres are well documented.

In this regard, smart tyres can detect the loss of pressure and send the information straight to your dashboard, allowing you to add more pressure on your next stop. The feature is made possible through sensors installed in and around tyres, which collect essential data, such as tread depth, temperature, and overall tyre condition. Overall, smart tyres improve performance, safety, and durability.

Modularisation

Tyres come in different sizes, designs, and tread patterns, and selection should be based on your needs. However, fleet managers might need a significant number of tyres to meet their needs, which is why tyre modularisation is essential. For example, modular tyre treads are perfect for logistics trucks that cover different road conditions. A driver only needs to install extra spiked-tyre treads on the wheels when approaching snowy or muddy terrain. Thus, modular tyres help reduce your tyre inventory without compromising on functionality.

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